About Us

For over twenty five years The Store Decor Company has been providing visually exciting interior signs, graphics and retail decor for the nation’s leading retailers. The Store Decor Company specializes in brand communication through high quality design, fabrication and reliable installation.

From warm and inviting to wild and theatrical, our high impact designs separate your enterprise from the competition.

The Store Decor Company was founded in 1983 by Robert Potts in Rowlett, Texas, near Dallas, as a compliment to his already successful store planning company, Robert Potts and Associates, which works with independent hardware and drug retailers across the nation. Bob began his store-planning career in 1954 as a remodeling specialist at a wholesale drug company. He quickly realized the importance of adding interior signage and decor to help guide the customers to the various departments within the store. The decor items Bob conceived and produced set him apart from others in his industry and his customers apart from their competitors. These ideas and concepts are still the driving force behind The Store Decor Company today. (Read more about Bob on our meet the founder page.)

From humble beginnings, which included one small building and two employees, Store Decor has grown to utilize 14 buildings at 120,000 square feet, over 100 team members, state of the art equipment and a creative work environment to continuously establish the standard for fabulous retail experiences.

At Store Decor, Our mission is to create an exciting and effective trade environment for our client that enables the sale of more products and motivates the consumer to repeatedly visit.